How can you:

- easily estimate website’s search engine optimization?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress on the fly.

For a site promoter, data is the single most powerful tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t work s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your proper information to find your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my company because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can keep track of your SEO progress quickly and easy, just like thousands of SEO marketers do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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